What do you do to attract your customer to buy from you more often? We can help you identify strategies and document your sales system to increase your transaction frequency.
The fourth way to grow your business is to get your customers to buy from you more often. This strategy makes so much sense as it’s much harder to sell to a new customer than it is to an existing one.
Many of the strategies to increase transaction frequency are simply best practice in business. However, without having a written system and training your team on that system, it just won’t happen! This can be frustrating, but it’s part of your job as business owner to educate your team the impact getting this right has on the business and acknowledging great work when they do.
Here are just a few ways to get your customers to do business with you more often:
1. Make it easier for customers to do repeat business.
If you provide a service, send text reminders prior to the appointment and book in the next session before the customer leaves. This is sometimes referred to as BAMFAM (Book A Meeting From A Meeting). Think about your dentist experience. You could also offer a free trial of new products or give customers multiple purchase discount cards.
2. Upskill your team.
Implement a sales follow up process and make sure your sales team are asking for the repeat sale.
3. Educate your customers.
Run VIP customer events or host information nights and new product launches.
4. Be strategic with your service contracts.
Manage renewals and repeats carefully through automatic roll over options.
5. Build rapport with customers.
Record the names of your customers and their preferences in a CRM. Send promotional gifts and free samples and make sure your VIP customers are recognised through loyalty events and VIP cards.
There are so many ways to get your customers to buy from you more often. The trick is to pick a small number of strategies that you believe will work best for your business and execute them well.
If you’d like more information, don’t miss out our next education workshop. You will identify potential areas for profit improvement, learn vital business growth strategies and understand how you can easily apply them to your business.
Tickets for this high value workshop are selling fast, so register now to avoid disappointment.
“Make a customer, not a sale.” – Katherine Barchetti