The Internet has made it very easy for a business to make
its goods and services reach more and more people all over the world.
Advertising on social media platforms like Facebook, Twitter and Instagram are widespread.
However, advertising on video platforms like YouTube is not always the first option for businesses who want to advertise their goods and services online.
Businesses are missing a considerable goldmine here….
According to Google, more than one billion people watch more than 6 billion hours of YouTube videos every month.
As a result, YouTube could be the next best platform for you to advertise the goods and services of your business.
This article would educate you on the benefits of
advertising your business on YouTube.
YouTube has an enormous reach
YouTube is a hybrid between a search engine and a social media network. This makes it well positioned to reach a vast range of internet users.
Internet users can be classified into two basic categories; those seeking social interaction and those seeking information.
After Google, YouTube is the most popular search engine. It has more searches than Bing, Ask, AOL and Yahoo combined! It is also the third largest social media network.
This makes YouTube be in the best position to get a hold of the people in the two categories mentioned above.
Google has also reported that YouTube reaches more people between the ages of 18 and 49 than any cable TV network.
If you are trying to get your products and services to reach
a high number of people, try using YouTube.
You can easily influence purchasing behaviour
YouTube has a substantial impact on customer purchases. In a case study cited by Entrepreneur, a custom shoe retailer, Shoes of Prey partnered with Blair Fowler to host a giveaway on her channel. The result was a tripling of the online sales of Shoes of Prey.
In a recent YouTube report, it was noted that 66% of beauty product purchasers, 72% of auto-vehicle purchasers and 65% of smartphone purchasers pointed out that YouTube-influenced their purchasing decisions.
Whether your business falls into these categories or not, it
would be a fantastic idea for you to take advantage of the market influence of
YouTube with some well-placed ads or brand videos.
Easier to track
In the online advertising business, getting current metrics are vital in ensuring that your ad dollars do not go to waste. This process has been made easy by YouTube. The Analytics tab of your YouTube account would provide in-depth information about your viewers.
It is important to note that the available data depends on what format you choose for your ad. Some packages include clicks, reach, frequency, engagements and views. However, you can also track video viewership. You can also figure out how often your ad is being watched to a percentage of its length.
These metrics and surveys make it easy for you to figure out how well an ad is performing so that you can easily tweak your strategy to meet your goals.
You can target your audience
You can target people based on demographics like gender, age and interests. Through this, you can reach the perfect audience for your product.