Tracy Liang is a well-grounded Financial and Accounting professional with a wealth of experience, accumulated from over a decade of working in the accounting industry. Tracy graduated from Monash University with a Bachelor of Commerce (Accounting and Finance).
She is a Certified Practising Accountant (CPA), Practising BAS Agent, Certified Xero Partner and a qualified Trainer and Assessor. She is also fluent in Chinese (Mandarin and Cantonese). Tracy has worked across a range of industry sectors from the Media and Real Estate, to Facilities Management and Information Technology.
In 2010 Tracy partnered with her husband in establishing and operating a laneway café in Melbourne’s CBD where she developed in depth knowledge of the intricacies and challenges of running a small business. While she’s pleased to have sold the café, she is grateful for the invaluable insights she gained from the experience.
During her time in the café Tracy was in constant demand from her peers for her financial expertise, ongoing training and her ability to find the financial systems that work best for small business. Tracy naturally went on to launch Target Accounting in 2013 and has been fortunate to be able to continue her passion in assisting owners maximise business value, and is personally rewarded by the confidence and time her clients gain from her solutions.
Tracy recognised Target Accounting filled a gap in the market for owners who are seeking ongoing financial guidance and person-to-person support and not just a traditional accountant.
As the Founder of Target Accounting, Tracy’s vision for the future is to provide the strongest financial foundations that can support small businesses.